Visa: Follow the Twitchhiker being literally on the “go”

March 5, 2009

twitchThe Twitchhiker is still in Germany heading to Frankfurt/Main airport to board a flight to New York JFK airport. Let’s see what comes next. Follow Paul’s adventure on TwitterTwitPicsFlickrYouTubeGoogle Maps and if he is coming to a town near you, think about offering him a bed for the night, a bus ticket or a beer when he gets there to help him complete his journey.  And just in case Paul has his pre-paid credit card that literally helps him to “go” with Visa.

If you meet the Twitchhiker on his way we would love to hear about it. Let us know at ulrich@mad-blog.com.

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Visa: Follow Twitchhiker moving at the speed of culture

March 4, 2009

bild-3Visa launched the new global brand campaign. One of the first tangible examples of this campaign is happening right this very second. The brand idea “go” comes to life on Twitter with the soon-to-be-famous Twitchiker. 

The Twitchiker is a guy who is trying to go around the world in 30 days, propelled and supported by nothing more than the digital goodness of the Twitterati. To aid the ‘hiker Visa gave him a loaded Visa card with $1000. 

Contagious magazine comments: “Excellent leaning into the frame this week from Visa, whose agency Whybin\TBWA in New Zealand spotted a gap in popular culture and plugged it. The ‘Twitchhiker’ experiment sees Twitterer Paul Smith attempting to make his way as far as possible from his England base relying only on the kindness, and suggestions, of the rest of the community.”

Follow the guy on twitter and get an idea for communication at the speed of culture (http://twitter.com/twitchhiker).

More on the Twitchhiker.

If you have any comments or suggestions please email Andy Blood.

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