MAD » Urban Art http://www.mad-blog.com CELEBRATING MEDIA ARTS AND DISRUPTION Fri, 30 Jul 2010 14:19:28 +0000 en hourly 1 http://wordpress.org/?v=3.0 adidas Originals: The world’s first mobile Urban Art Guide http://www.mad-blog.com/2009/03/06/adidas-originals-the-worlds-first-mobile-urban-art-guide/ http://www.mad-blog.com/2009/03/06/adidas-originals-the-worlds-first-mobile-urban-art-guide/#comments Fri, 06 Mar 2009 16:50:32 +0000 admin http://www.mad-blog.com/?p=990 bild-31Celebrating originality at its best: adidas Originals will launch the Urban Art Guide, and an application for the iPhone informs you of all upcoming & current art events throughout Berlin.

All this after creating hype with the search for Berlin’s most original person. Nice stuff.

Check out the Urban Art Guide.

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]]> http://www.mad-blog.com/2009/03/06/adidas-originals-the-worlds-first-mobile-urban-art-guide/feed/ 0 Absolut: Turning a big cultural nuisance into urban art http://www.mad-blog.com/2009/02/18/absolut-turning-a-big-cultural-nuisance-into-urban-art/ http://www.mad-blog.com/2009/02/18/absolut-turning-a-big-cultural-nuisance-into-urban-art/#comments Wed, 18 Feb 2009 11:23:29 +0000 admin http://www.mad-blog.com/?p=513 absolut_scratch_3

Scratching detail

As part of the new global brand campaign for Absolut which was launched in spring 2006. Subway windows where turned into a revolutionary new media space.

Absolut did not go for the conventional solution by putting poster-like stickers on the windows. The Swedish vodka brand actually engraved their message into a plastic protection layer which covers all subway windows in Berlin.

If you have any comments or suggestions please email Richard Breaux (richard.breaux@tbwa.de).

 

Windows on a Berlin subway car: one annoying, the other entertaining

Windows on a Berlin subway car: one annoying, the other entertaining

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