Celebrating originality at its best: adidas Originals will launch the Urban Art Guide, and an application for the iPhone informs you of all upcoming & current art events throughout Berlin.

All this after creating hype with the search for Berlin’s most original person. Nice stuff.

Check out the Urban Art Guide.

Scratching detail

As part of the new global brand campaign for Absolut which was launched in spring 2006. Subway windows where turned into a revolutionary new media space.

Absolut did not go for the conventional solution by putting poster-like stickers on the windows. The Swedish vodka brand actually engraved their message into a plastic protection layer which covers all subway windows in Berlin.

If you have any comments or suggestions please email Richard Breaux (richard.breaux@tbwa.de).

Windows on a Berlin subway car: one annoying, the other entertaining