The online broadcast of the interview was so highly appreciated by its listeners that mad-blog.com asked for permission broadcast the show again. Unicef, Dave Droga and Lee Clow gave their approval. So enjoy 20 minutes of great talk.

In 2007, the Tap Project was born in New York City based on a simple concept: restaurants would ask their patrons to donate $1 or more for the tap water they usually enjoy for free, and all funds raised would support UNICEF’s efforts to bring clean and accessible water to millions of children around the world.

Growing from just 300 New York City restaurants in 2007 to thousands across the country in 2008, the Tap Project has quickly become a national movement. Restaurants, corporations, volunteers, advertising agencies, community groups, local governments and everyday diners participated to save millions of children’s lives.

Enjoy Lee and Dave talking about an idea they love:

If you have any comments or suggestions please email Ulrich Proeschel.

For more information on the TAP project, click here.