<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>MAD &#187; Tassimo</title>
	<atom:link href="http://www.mad-blog.com/tag/tassimo/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.mad-blog.com</link>
	<description>CELEBRATING MEDIA ARTS AND DISRUPTION</description>
	<lastBuildDate>Fri, 30 Jul 2010 14:19:28 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Share a sweater. Together is better.</title>
		<link>http://www.mad-blog.com/2009/11/30/share-a-sweater-together-is-better/</link>
		<comments>http://www.mad-blog.com/2009/11/30/share-a-sweater-together-is-better/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 17:01:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Great Stuff]]></category>
		<category><![CDATA[brand behavior]]></category>
		<category><![CDATA[Tassimo]]></category>

		<guid isPermaLink="false">http://www.mad-blog.com/?p=4542</guid>
		<description><![CDATA[Less than four weeks away from Christmas, the Kraft Food‘s brand Tassimo has launched a new TVC called „Gift“, executing another expression of the brand‘s big idea: Together is Better. And just like during the celebrations at the Brandenburg Gate earlier in November, this time the audience gets involved again. Just days after the spot [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><img class="alignright size-medium wp-image-4557" title="Tassimo_sweater" src="http://www.mad-blog.com/wp-content/uploads/2009/11/Tassimo_sweater-224x300.jpg" alt="Tassimo_sweater" width="224" height="300" />Less than four weeks away from Christmas, the Kraft Food‘s brand Tassimo has launched a new TVC called „Gift“, executing another expression of the brand‘s big idea: Together is Better. And just like during the celebrations at the <a href="http://www.mad-blog.com/2009/11/09/celebrating-togetherness-at-the-brandenburg-gate/" target="_blank">Brandenburg Gate</a> earlier in November, this time the audience gets involved again.</p>
<p style="text-align: left;">Just days after the spot was launched in the UK and Germany, people approached Kraft Foods to look for the sweater used in the spot.</p>
<p style="text-align: left;">Do you like it too? If so, contact the Tassimo team at <a href="http://www.tbwa.de" target="_blank">TBWA</a> in Berlin.</p>
<p style="text-align: left;">Actually, if you think about ordering one, rethink. Remember: Together is Better. Get two.</p>
<p style="text-align: left;">If you have any comments or suggestions please email <a href="mailto:richard.breaux@tbwa.de">Richard Breaux</a>.</p>
<p style="text-align: left;">
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="550" height="334" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/BSHMrZRONLA&amp;hl=de_DE&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="550" height="334" src="http://www.youtube.com/v/BSHMrZRONLA&amp;hl=de_DE&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save"><img src="http://www.mad-blog.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
			<wfw:commentRss>http://www.mad-blog.com/2009/11/30/share-a-sweater-together-is-better/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
