There are over six billion people on the planet, and it is our goal to get them speaking the new SNICKERS language – ‘Snacklish.’ Following the launch of the ‘Snickerspeak’ campaign in March, TBWA\Chiat\Day New York has created a digital application that translates English phrases into the brand’s unique new language. Check it out.

If you have any questions, comments, or suggestions please email Marianne Stefanowicz.

Some sample ‘Snickers Speak’ creative include:

“Satisflying” billboards featured in airport arteries, as well as taxi’s with GPS enabled digital tops showcasing “Satisflying” when they are waiting at airports.

“Put Your Hunger in a Nougaplex” that will run as :05 TV bumpers during wrestling programming.

“Get a Degree in Snackanomics” placed on a variety of OOH executions in local market financial districts.

Digital billboards that will change creative to match the time of day, such as “3’oclockishment,” which is the time of day when Snickers are most often consumed.

Did you see any, we need to know about? Share them with us ulrich@mad-blog.com.

Mars Snackfood US announced that its SNICKERS® Brand introduced a new language called ‘Snacklish’ that uses its iconic logo and brand essence to communicate the right thing, in the right time and place, to the right people – making SNICKERS relevant in every situation. Beginning this month, the ‘Snacklish’ language will reach the American public through a unique advertising campaign called ‘SNICKERS® Speak,’ featuring national television, local out-of-home (OOH), print, point-of-purchase and digital executions.

A New York Snaxi

There are approximately 5,000 different languages spoken in the world today, each with its own unique set of words, phrases and expressions and ‘SNICKERS Speak’ can be added to that list – allowing Americans to have a whole new dialect for ‘satisfaction’ that they can drop into their daily conversations.