Enjoy 100 people that definitely do not hide; the new web film “100 people per minute freestyle”. Shot in the Never Hide Films video booth during the 2009 SXSW Music Festival in Austin, TX.

If you have any questions, comments, or suggestions please email Walter Smith.

Ray-Ban loves its big idea of ”Never Hide”. With its ongoing series of great films based around this brand idea they manage to be seen, everywhere. See for yourself how the 6 ft. ball of yarn rolls through San Francisco with a surprise inside (Flickr).

Notably, this film is directed by Cutwater’s own, Chuck McBride. 

If you have any questions, comments, or suggestions please email Marianne Stefanowicz or visit Cutwater directly.

Music by Eagles of Death Metal – “Peace Love Death Metal”

Since 1937 Ray-Ban has been an expression of individual style, synonymous with independence, boldness and freedom. But it’s Ray-Ban’s passion and authenticity that have marked the history and success of the brand, making it a global agent of quality and style.

Ray-Ban shows the colorful side of the brand’s iconic set by inviting their audience to “colorize” their lives. The global push of the campaign will be led by a viral film launched on YouTube featuring a chameleon rapidly changing colors to a driving techno track.  Two other viral films will launch in the following months featuring Ray-Ban’s iconic Wayfarer style.

If you have any questions, comments, or suggestions please email Walter Smith.