The expert is 15 years and seven month. Matthew Robson is a intern at Morgan Stanley in London. He described in his report his friends’ media habits and created a serious buzz among media executives and beyond. And created an essential piece of information for brands that believe in the Media Arts idea developed and refined by Lee Clow over the last years. It requires a deep understanding of how audiences digest media and the various crafts we can use to tell brand stories.
Check out what The Guardian reported about the Robson’s document and check out what the 15-year old has found out about the use of radio, television, newspapers, gaming, internet, directories, viral/outdoor marketing, music, cinema and the role of TV, mobile phones, computers or game consoles in the life of todays teens. Click here for full story.
Within the given context The Guardian published the following two lists:
What is hot?
• Anything with a touch screen is desirable.
• Mobile phones with large capacities for music.
• Portable devices that can connect to the internet (iPhones)
During a private breakfast hosted by the EACA in Cannes this morning, Nancy Hill the president of the 4As, shared some remarkable thoughts on our industry with the European agency heads attending.
Among discussing new ways of compensating the agencies contribution to the success of brands, she shared her opinion on the game-changing impact of digital media.
Doing so, she shared a remark made by Lee Clow, global director of media arts at TBWA\Worldwide: “In this brave new media landscape, agencies’ products will no longer be defined as advertising, but as media arts. Everything we do now is media. It’s how people come to make a decision about a brand.” She continued “This is true whether we’re talking about North America, Europe, Asia Pacific, or anywhere in the world.
If you have any comments please email Ulrich Proeschel, or visit www.aaaa.org or www.eaca.be.
Fast Company magazine’s inaugural ranking of the 100 Most Creative People in Business puts Jonathan Ive, SVP of Industrial Design at Apple, in the top spot; Lee Clow, TBWA’s Global Director of Media Arts is named #32. In a press release Fast Company magazine said: “In an industry that tends to spit out anyone with a speck of gray hair, the brain behind the Energizer Bunny, the Taco Bell Chihuahua, and Adidas’s ‘Impossible is Nothing’ campaign continues to be one of the most creative forces in the game.Last year, as global director of TBWA\Worldwide, he [Lee Clow] helped the Omnicom-owned agency lure a phenomenal roster of new business, including Pepsi and the global Visa account.”
“Creativity cannot be reduced to a formula,” says Fast Company editor Robert Safian. “There will no doubt be controversy over how we ended up with these 100 individuals, why certain names are missing, why one person is ranked higher – or lower – than someone else. But there is a perspective in our list: Taken in its entirety, it’s a snapshot of the range and depth of creativity across our business landscape – a remarkable and perhaps surprising source of strength in these times of turmoil.”
The list includes engineers from Facebook and Google, movie directors and fashion designers, architects and inventors. “We emphasized those who creativity addresses a larger issue – from the future of our energy infrastructure to the evolution of philanthropy to next-generation media and entertainment,” explain the Fast Company editors, in the introduction to the list. “And while we couldn’t see how lauding Steve Jobs would show much creativity, we also couldn’t ignore the outsized impact Apple has had on our business culture. That’s why Apple’s chief designer heads our list at No. 1.”
This is the 100th post on mad-blog.com. Congratulations and a big hand to all those who have contributed so far. 15,000 individuals from 94 countries joined us, visiting more than 30,000 pages and spending an average of 2:28 minutes on the blog. Over 1,100 people have subscribed to our rss feed. Thanks for all the interest.
This is the perfect opportunity to share the 11 most read stories celebrating Media Arts and Disruption. Share and enjoy:
During the World Water Week 2009, Lee Clow interviewed the initiator of UNICEF’s Tap Project, Dave Droga, for Tap Project Radio. The radio show included personal insights on the initial idea of the project as well as conversation about Dave’s love for the environment and people – and his belief in big ideas.
The online broadcast of the interview was so highly appreciated by its listeners that mad-blog.com asked for permission broadcast the show again. Unicef, Dave Droga and Lee Clow gave their approval. So enjoy 20 minutes of great talk.
In 2007, the Tap Project was born in New York City based on a simple concept: restaurants would ask their patrons to donate $1 or more for the tap water they usually enjoy for free, and all funds raised would support UNICEF’s efforts to bring clean and accessible water to millions of children around the world.
Growing from just 300 New York City restaurants in 2007 to thousands across the country in 2008, the Tap Project has quickly become a national movement. Restaurants, corporations, volunteers, advertising agencies, community groups, local governments and everyday diners participated to save millions of children’s lives.
Enjoy Lee and Dave talking about an idea they love:
If you have any comments or suggestions please email Ulrich Proeschel.
For more information on the TAP project, click here.
Sunday 22nd March was World Water Day and all this week UNICEF’s Tap Project will be running in different cities across the US to raise awareness and donations towards providing clean drinking water for children around the world.
TBWA\Chiat\Day LA is responsible for Tap LA. In addition, this year we have created a week long radio station that will stream on the site www.tapprojectradio.org.
Celebrities, musicians, artists and ad industry legends have all donated time to produce hour long sets showcasing some of their favorite songs and raising awareness of the cause.
The aim of Tap Project Radio is to raise just $10,000 – which is enough to provide clean drinking water for 10,000 children for 40 days.
One of the ad industry highlights is an interview between Lee Clow and David Droga about the initial idea for the Tap Project (originally created just for the New York market by Droga5).
The Clow/Droga interview will air on Tuesday 3/24 at 12pm ET and will be rebroadcast at 6pm ET and Midnight ET.
Take a look at the website/radio station www.tapprojectradio.org and spread the word by supporting the cause through Facebook http://www.facebook.com/tapprojectradio.
We are at the beginning of the most exciting time the advertising” business has ever seen. While lots of people are talking about the challenge of the multi-media future, I believe it is the biggest opportunity for creative minds since the ‘60’s.
New technology hasn’t simply made our media options broader, it’s actually changed the model that brands have to operate in. Our talent is still about storytelling but using new delivery systems, formats, screens and experiences that have become opportunities for brands.
First, we have to re-think what we call media. Media used to be simply a way for brands to target consumers, but today, media is the way that people are engaging with the world around them. Really, media is just any space between a brand and the audience. And in fact, I believe the best brands will become media themselves: the places, spaces, experiences people choose to spend time with. Already, the Apple stores are a media experience, and iTunes is serving millions of songs, podcasts and playlists – all media of the brand. And others like Nike, adidas and Virgin are shaping their brands to make themselves a medium through which people experience their lives.
And as brands become media, agencies will have to become passionate across complete brand experiences, not just the media we are currently comfortable in. And we have to stop striving to be media neutral, we have to be media passionate. Read more…
Fast Company
This is the 100th post on mad-blog.com. Congratulations and a big hand to all those who have contributed so far. 15,000 individuals from 94 countries joined us, visiting more than 30,000 pages and spending an average of 2:28 minutes on the blog. Over 1,100 people have subscribed to our rss feed. Thanks for all the interest.
During the World Water Week 2009, Lee Clow interviewed the initiator of UNICEF’s Tap Project, Dave Droga, for Tap Project Radio. The radio show included personal insights on the initial idea of the project as well as conversation about Dave’s love for the environment and people – and his belief in big ideas.
Sunday 22nd March was World Water Day and all this week UNICEF’s Tap Project will be running in different cities across the US to raise awareness and donations towards providing clean drinking water for children around the world.
