From Walk-In Fridge to Walking Fridge. Enjoy the complete story how a viral film turned into one of the most successful examples of brilliant brand behavior. Congratulations to Heineken and TBWA\NEBOKO.

If you have any comments or suggestions please email Jeroen Konings.

One of the most successful commercials, Heineken’s “Walk-In Fridge” was aired the first time in January 2009. It has been spoofed several times, shared by millions of fans around the world and now TBWA\Neboko in Amsterdam has added another chapter to the story.

After seeing the commercial, basically all male beer fans where looking for a way to get their own “Walk-In Fridge”. Some where succeeded, at least looked it that way. In December 2009 pedestrians across Amsterdam saw giant carton boxes, at recycling stations, on central places and being carried by a group of young beer-thrusty men. A fun an entertaining way to recalling a great idea.

Get a Heineken and enjoy some great brand behavior.

If you have any comments or suggestions please email Jeroen Konings.

With less than a week to go before the first Lions get announced, Rob Schwartz shares his predictions from the US contenders. Look out for his predictions appearing in the next issue of Shots magazine too.

According to the request, I am to limit my response to US contenders only. And I am limited to only two picks from my own agency. I will simply break a rule and say that I believe TBWA\Neboko, one of our sister offices in the Netherlands, has an outstanding chance of winning the film Grand Prix with their brilliant “Walk-In Fridge” idea they did for Heineken. That said, here are some excellent American contenders:

(1) I love Goodby Silverstein’s “Sprint Widget” for Cyber. I think it really demonstrates the brand idea of the “power of now.” It’s mesmerizing to watch, well-written and beautifully crafted. If you don’t know it, down load it and enjoy.

(2) Droga5’s “The Great Schlep” is an exceptional piece of comedy, pop culture and political persuasiveness. The Sarah Silverman film alone is wonderful and can win on its own. I think the double-whammy will come for the nice integrated package of the entire idea. Plus you can’t argue with the results.

(3) BBH’s “Dig Your Soul In The Streets” is an exceptional example of “I wish I’d done that.” The disruptive twist of launching in the streets first instead of the airwaves and then making a documentary of a great band…well, that’s just flat-out cool.

(4) Anomaly’s “Connectivity” for Converse is just a damn fine piece of outdoor. Great idea, well done.

(5) I can’t ignore Crispin’s “Whopper Sacrifice.” I love how this idea was a total reflection of Facebook behavior. And it was really funny. A new idea in a new medium. Nice.

So there you have it. My five American contendors. Good luck, everyone.

~Rob

Rob Schwartz is the Chief Creative Officer of TBWA\CHIAT\DAY in Los Angeles. If you have any comments or suggestions please email Rob Schwartz.

Heineken does. Sure you remember the walk-in fridge commercial featured on mad-blog a couple of weeks ago. Today the next episode was launched. It shows a man explaining to his Polish contractor that he also wants a walk-in fridge… The contractor understands that perfectly. Or maybe not? See yourself…

If you have any comments or suggestions please email Jeroen Konings (jeroen.konings@tbwa.nl).

Heineken’s walk-in fridge commercial not only entertained the fans of the Dutch beer brand: millions watched and shared the film on YouTube. Heineken’s success must have been so desirable that others joined in. Bavaria spoofed the walk-in fridge.

Let’s send a round of applause to the Heineken team for creating a piece of communication that actually became part of contemporary culture – and a reference even competitive brands try to leverage. Enjoy the spoof.

Find the original Heineken spot here.

If you have any comments or suggestions please email Jeroen Konings (jeroen.konings@tbwa.nl).

Heineken’s “Walk-in Fridge” made a big wave on the net. Just imagine you have just moved into a new house, refurbishments are done and the big day has arrived: you proudly show off your new house to your family and friends and see what happens. TBWA\Neboko in Amsterdam managed to develop an entertaining film for Heineken’s audience that happened to reach more than 2,800,000 views in no time.

If you have any comments or suggestions please email Jeroen Konings (jeroen.konings@tbwa.nl).