MAD » Eurostar http://www.mad-blog.com CELEBRATING MEDIA ARTS AND DISRUPTION Fri, 30 Jul 2010 14:19:28 +0000 en hourly 1 http://wordpress.org/?v=3.0 Londonopoly http://www.mad-blog.com/2009/11/24/londonopoly/ http://www.mad-blog.com/2009/11/24/londonopoly/#comments Tue, 24 Nov 2009 12:36:01 +0000 admin http://www.mad-blog.com/?p=4520 In July we reported the first time about the Eurostar campaign Londonpoly. Now we can share the results. They are phenomenal, check out the little case video and enjoy this highly entertaining campaign.

To learn more about Londonopoly, click HERE.

If you have any comments or suggestions please email Kris Govaerts from TBWA\Brussels.

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]]> http://www.mad-blog.com/2009/11/24/londonopoly/feed/ 0 John Hunt: What if people could buy London in nationwide game of MONOPOLY? http://www.mad-blog.com/2009/07/08/john-hunt-what-if-people-could-buy-london-in-nationwide-game-of-monopoly/ http://www.mad-blog.com/2009/07/08/john-hunt-what-if-people-could-buy-london-in-nationwide-game-of-monopoly/#comments Wed, 08 Jul 2009 10:04:01 +0000 admin http://www.mad-blog.com/?p=3289 es_bankofenglandOver the years, the Eurostar high-speed train has become the Belgians’ favorite means of transport from Brussels to London. And now, because of the low British pound, London has suddenly become a shopping paradise for Belgians. That’s why TBWA\Brussels came up with a “customized” game of Monopoly.

Remember that great feeling of having the cash and the power to buy even the most expensive shopping streets? This idea was made interactive by turning it into a nationwide game via SMS and billboards. Every single poster had a unique code, and people could buy a poster with virtual money via SMS. As in Monopoly, owners won money when others tried to buy their street. The player who earned the largest amount of money after one week, won. Scores could be followed online. Radio was used to announce the game. The press loved it and sales went through the roof. Why interrupt your audience when you can play with them?

Download your What if.

If you have any comments or suggestions please email Kris Govaerts from TBWA\Brussels.

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