Nicolas Bordas, author of “L’idée qui tue” (“The Killer Idea”) and President of the TBWA France has shared on his blog an amazing charity idea developed by TBWA London. Check this out and give eggs:

I was in London the other day, and I discovered the “Eastern Egg” operation.  The idea is simple: buy a beautiful painted wooden egg (done by one of fourteen designers) for £10 and the money goes directly to the Red Cross in Japan.  The eggs are painted by an awesome “egg bot” (see below video).  To place your order, just go to www.eastern-eggs.com. What’s more thanks to PayPal you don’t have to be in the UK to participate!

Eastern Eggs from TBWA\London on Vimeo.

Following months of campaigning for the launch of the Blue Skittle, fans cries were not only answered, they were drafted in to make decisions on the taste of the new Blue Skittle. Skittles has shared pictures of the production line, the blueprint for the creation of the Blue Skittle and even enabled fans to track the route of the Blue Skittles truck despatched from the Skittles factory in the Czech Republic.

Everything was swell, until the truck driver responsible for the deliciously cherry-cola flavoured Skittles sweets abruptly decided he didn’t want to drive anymore. Skittles received a notification of the Trucker driver of the main shipment, he wasn’t moving – he was blue….nobody liked him…so then we asked the Skittles fans to step in.

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Last week, Skittles Facebook fans were solely responsible for cheering up the Blue Trucker. His journey, and whether he arrived at his final destination depended entirely on the support of the Skittles fans. If they wanted their precious blue Skittles to arrive in the UK, they had to continue showing the Blue Trucker some serious TLC, offering words of encouragement and ‘liking’ him. The trucker posted videos on the Skittles wall every day, with his latest musings. The fans could also interact with him and send him messages via the app wall. The fans had to continue liking him to ensure the delivery of Skittles! And in the end, the fans corralled and loved the trucker enough to get their delivery.

For any comments or suggestions, send an email to Tom Wong.

Users of the iPad can usually change their world with a swipe of the finger. But new ads for the mobile device shows that violations of human rights aren’t quite so easy to remove.

Amnesty International Deutschland iPad ad (engl.) from TBWA Germany on Vimeo.

TBWA\Berlin has produced two mobile ads for Amnesty International in Germany. They will also be available on  the tablet edition of Die Welt – one of the leading German  dailies.  iPad users can interact with Amnesty International through an alarming scene of a human rights violation. Attempts to wipe away the image fail. After several attempts a message appears: “Torture only disappears when you’re doing something about it.”

The ads use the gesture technology of the iPad. They make it clear that daily human rights violations can’t be simply wiped away. With one click users can directly support Amnesty International Germany.

For any comments or suggestions, send an email to Ulrich Proeschel.

TBWA’s “Hello Boys” billboard for Wonderbra has been voted the best poster ad ever created, in Campaign’s Outdoor Hall of Fame, held in association with the Outdoor Media Centre.

On April 1st 2011 Pedigree staged a hoax ‘sell’ of their fake product, Doggie Dentures, on shopping channel ‘Ideal World’. The video clip of this event was then seeded online to ensure greater coverage. The hoax sell featured a website URL on screen that diverted viewers to a landing page on the Pedigree website. This landing page revealed that is was all an April Fool’s Day hoax and provided information about the real product – Pedigree Dentastix. The first 100 visitors to the site were also offered the chance to sign up and receive a free sample pack of Pedigree Dentastix.

The spoof dentures were invented as a novel way to raise awareness of the risk of gum disease in dogs over the age of 3, and reveal Pedigree Dentastix as a much more ‘real’ solution. Because ultimately, Dogs don’t want Dentures, they want Dentastix.

If you have any comments or suggestions please email Joanna Hitchen.

Our final round-up of sites that make the web an easier place to be, adapted from the Small But Perfectly Formed selection published in Contagious 26.

5. Paper.li

Swamped by social media? Terrorized by Twitter? Fed up with Facebook? Paper.li can solve the problem. It allows users to create personalized newspapers based on the links shared on social media.

To make your paper, chose from a list of predetermined sections such as technology, arts and entertainment or business news. Paper.li filters your social media streams by subject rather than chronological order, plopping stories neatly into their relevant sections. Then you simply browse your paper on your desktop, all the non-relevant links swept away. You can also create an amusing title for your newspaper and share it with others (if they’re not already overloaded, of course).

Paper.li is the latest and one of the most efficient among new services that are turning us all into instant publishers.

Read part one and part two.

Conclusion: The sites prove that there is a marked trend toward cutting through the clutter and delivering a web attuned to personal tastes and desires. This was inevitable, as the cacophony of social and traditional media was becoming too much for any normal human to handle. Brands should bear this in mind: if they just add to the clutter, rather than helping consumers manage it, they may find themselves on the wrong side of the filtering process.

Mad Blog continues its round-up of sites that make the web an easier place to be, adapted from the Small But Perfectly Formed selection by Contagious.

3. Gripe

In the pre-digital era, when shops or companies treated customers badly, only the victim’s immediate family and friends heard about it. Now, a complaint can spread across social media like wildfire. Remember “United breaks guitars”, a YouTube song by a disgruntled musician who blamed the airline for wrecking his guitar? It attracted 150,000 views in one day.

Gripe makes that kind of firepower available to everyone. Just download the Gripe app, search for the company you wish to criticise, then add your complaint – or praise, as the app includes both “gripe” and “cheer” buttons. Companies can log in to track their progress and address the gripes, with the aim of converting them into cheers.
www.gri.pe

4. Equipio.com

People who enjoy social media aren’t just geeks glued to their screens. They’re sports fanatics too – and Equipio is aimed at them. Its slogan “What’s in your sports bag?” pretty much sums up what it does.

By clicking on a list of sports professionals, users can find out what equipment the pros use and then buy it online, from the latest England rugby shirt to Roger Federer’s racket. They can also get in touch with fellow users and exchange information about their favourite gear. Equipio constantly rounds up the most popular items and curates reviews from all over the web, including Twitter. When buyers are ready to spend, it links them to the appropriate online shopping site. Sports brands naturally love the site and are keen sponsors.
www.equipio.com

Read part 1

One of Mad Blog’s favourite reads, Contagious, has identified an interesting trend in the latest edition of its Small But Perfectly Formed survey. Faced with a wealth of information, it says, consumers are relying on “trusted filters” to provide them with the stuff they really need to know – whether it’s the greatest gigs, the best bargains or the essential news from social media.

SBPF is a regular round-up of start-ups or companies that “punch above their weight”. This time, Contagious identifies five filters that we should all be aware of. We’ve re-filtered them for your reading pleasure and divided them into three espresso-sized posts.

1. Songkick

Ever felt the urge to see some live music, but had no idea who’s playing? This UK and US service was founded by three friends who were fed up with trawling the web to find a gig worth seeing. They discovered that 40% of concert tickets went unsold, purely because music fans didn’t even know they were available.

Users of the service provide a list of their favourite artists. Songkick gathers data from more than 100 ticketing sites and alerts users when a gig matches their favourites. The alert comes with a link to the ticket vendor. Songkick takes a commission from the resulting sale. Obviously, it rocks.
www.songkick.com

2. Nuji

There are many ways of finding a bargain on the web, but few of them are as simple as Nuji.

When you’re out and about in the world, you see an object you might like to buy. Using an app on your phone, you take a picture of the product and add it to the wish list on your Nuji profile. Then wait to be alerted about special offers concerning your desired object. You can also browse other members’ selections and share your wish list on Facebook Connect. It’s an online shopping site with a mobile heart and a social soul.
www.nuji.com