A mysterious tube is piercing it’s way through a beautifully designed house. In a garden, right next to the barbecue, four men await patiently at the end of the tube. What will it have in store for them? Once again, the excitement is great when it turns out to be a nice, fresh can of Heineken beer.

After the Walk-in Fridge, another Heineken fan came with the ultimate invention in beer convenience: the beer tube. The commercial is created by TBWA\NEBOKO in Amsterdam for both the Dutch and international market.

If you have any comments or suggestions please email Jeroen Konings.

Check out how The New York Times comments on the most recent expansion of Pepsi’s Refresh Project:

Now Pepsi is donating $1.3 million through its Pepsi Refresh Project, which uses a Web site, refresheverything.com, to determine grant winners by popular vote. That sum is in addition to $20 million that Pepsi has vowed to give away in 2010 in the cause marketing effort, the term for collaborating with nonprofit organizations to bolster both charities and the reputations of companies.

The company will award 32 Do Good for the Gulf grants: two for $250,000 and 10 each for $50,000, $25,000 and $5,000. Drew Brees, the New Orleans Saints quarterback, has signed on as a spokesman to promote the effort.

To read the complete story, click here.

This is one of the most amazing examples of great brand behavior: The Pepsi Refresh Project. Instead of putting money into a Superbowl ad, the soda company decided to refresh the world, by giving away $20million of the complete year.

Pepsi are giving $1.3million in grants to projects that ‘refresh’ the Gulf in the wake of the oil spill. Voting started today. 10 votes per day per person. Please vote!

If you need inspiration how you can ‘refresh’ the Gulf, check out Fast Companies top-5 projects of Pepsi’s extension of The Pepsi Refresh Project.

For any comments or suggestions, send an email to Ulrich Proeschel.

New Zealand born conceptual artist Paul Snowden has remixed one of his most iconic t-shirts, MINIMAL MY ASS, as a special edition for TBWA Berlin. The limited edition shirt comments on the ongoing discussion within the communication industry about how to integrate digital in the behavior of a brand. It does so by expressing a simple fact: there is no analog or digital world. There is only one world in which brands interact with their audience, so brands should behave coherently in everything they do. They must simply respect the way consumers digest media today. DIGITAL MY ASS.

For any comments or suggestions, send an email to Ulrich Proeschel.

Here are two great eye opening talks about the impact that the blur of online games and real life could have.

Carnegie Mellon’s Jesse Schell gave a fantastic presentation about the future of pervasive games: how Facebook and interactive change the rules and psychology of games and how these lessons will change our reality. the talk moves into a half-creepy and half-inspiring vision for the embodied internet, the network of things and the culture of games (btw. Our Future will be a Real Life RPG).

To see the deck, click here.

Jane McGonigal talks about how Gaming can make a better world and asks: Why doesn’t the real world work more like an online game? Games like World of Warcraft give players the means to save worlds, and incentive to learn the habits of heroes. What if we could harness this gamer power to solve real-world problems? Jane McGonigal says we can, and explains how – by the the the 4 superpowers of online-gamers: urgent optimism, social fabric, blissful productivity and epic meaning

“Instead of providing gamers with better and more immersive alternatives to reality, I want all of us to be become responsible for providing the world with a better and more immersive reality.” (Jane McGonigal)

If you have any comments or suggestions please email  Michael Zorn (Head of Digital Arts at TBWA\Berlin).

TBWA\Chiat\Day LA’s client Nissan, will be among the first companies and sole automaker to use Apple’s iAd mobile advertising network. Apple CEO Steve Jobs unveiled the iAd, which is supported on Apple’s newly introduced iOS 4 software platform at the company’s Worldwide Developers Conference.

Nissan’s mobile ad campaign will feature the Nissan LEAF and incorporate a sweepstakes through which consumers can register to win a Nissan LEAF. The LEAF is the first affordable, mass market, 100% electric, zero-emission vehicle to hit the market.

You can view the demo below:

For question and further information simply email Carisa Bianchi.

Today Mark Zuckerberg, the CEO of facebook, shared his thoughts on the future of the communication industry with the delegates at the Cannes Lions Festival 2010. Commenting on the changes going on in the advertising industry he made clear that “advertising has changed. It is not about broadcasting but about engaging”.

Regarding his own company he shared some value that help him managing the facebook brand, that help him take the right decisions and that ensure that great people want to work for him: Openness, connectivity, new products are only measured against quality, not a timeline and putting the audience at the center of everything facebook does.

Join the conversation and listen to Mark on canneslions.com.

Earlier this year Nicolas Bordas shared on his personal blog a viral film supporting the French non-profit HIV/AIDS advocacy group, AIDES, this film has already become a hit on the web before its official release – until today over 2 million views.  Check it out yourself.