Carnegie Mellon’s Jesse Schell gave a fantastic presentation about the future of pervasive games: how Facebook and interactive change the rules and psychology of games and how these lessons will change our reality. the talk moves into a half-creepy and half-inspiring vision for the embodied internet, the network of things and the culture of games (btw. Our Future will be a Real Life RPG).

To see the deck, click here.

Jane McGonigal talks about how Gaming can make a better world and asks: Why doesn’t the real world work more like an online game? Games like World of Warcraft give players the means to save worlds, and incentive to learn the habits of heroes. What if we could harness this gamer power to solve real-world problems? Jane McGonigal says we can, and explains how – by the the the 4 superpowers of online-gamers: urgent optimism, social fabric, blissful productivity and epic meaning

“Instead of providing gamers with better and more immersive alternatives to reality, I want all of us to be become responsible for providing the world with a better and more immersive reality.” (Jane McGonigal)

If you have any comments or suggestions please email  Michael Zorn (Head of Digital Arts at TBWA\Berlin).

Nissan’s mobile ad campaign will feature the Nissan LEAF and incorporate a sweepstakes through which consumers can register to win a Nissan LEAF. The LEAF is the first affordable, mass market, 100% electric, zero-emission vehicle to hit the market.

You can view the demo below:

For question and further information simply email Carisa Bianchi.

But as a brand that believes every generation can refresh the world, they wanted to change something. The decision was radical. No Super Bowl ad, but 20 million US dollars to fund projects that would make the world a fresher place. People where invited to submit their projects, and the whole world could vote. The budget for a one day event now funds a full year of causes. 1000 submissions are accepted every month, but when the Pepsi Refresh Project was launched this figure was achieved after 2 minutes. Since then, over one billion media contacts have been generated during the first twelve weeks of the project – and as the web buzz continues, even more staggering numbers are round the corner. But the numbers are only one side of the coin. More importantly, this campaign is producing value every day. Value for the community, value for the planet and, last but not least, value for Pepsi in the hearts and minds of its audience.

For question and further information simply email Carisa Bianchi.

This isn’t an ad. This is an idea. A big one. It was conceived to be the ultimate product demo. Here’s how it goes. What if you took two rival high school football teams and had them replay a significant game…15 years later. The teams would need to train and get back in shape. And oh yeah, they’d need plenty of Gatorade. Two teams on the New Jersey-Pennsylvania border did this. Here’s the trailer, but got to MissionG.com to see more of the story. Also FOX has turned it into a series. You’ll find more info on that here.

The benefits for the investors are simple, as the team states on their website: By investing, shareholders can claim they where ahead of the pack, on the money, had their finger on the pulse or any other metaphor that means they were part of a successful social media experiment.

What a nice disruptive idea.

If you have any comments or suggestions please email Jeroen Konings.

This year Heineken celebrates “Men with Talent” and again the fans are starting to ad their own parts to the story. Enjoy the latest work developed by TBWA\NEBOKO in Amsterdam – share it with the world.

If you have any comments or suggestions please email Jeroen Konings.

Mor Cati (Purple Roof) is one of the oldest associations in Turkey providing free shelter to women suffering from domestic violence. One out of every three women in the country is a victim of domestic violence, but awareness of their plight is low. The challenge was to remind people and encourage them to act.

The agency made cutout outdoor posters of women and placed hidden cameras to document people’s reactions. The cutouts were placed in strategic locations in the busiest part of towns. Very quickly, vandals broke the arms and legs of the women in the pictures – which enabled the advertiser to reveal its real message. A viral video was created and posted to many social media networks.

The cutouts underlined Mor Çati’s message that women are victims of physical aggression by men. Instead of just talking about the problem, the project demonstrated it in a graphic way. The videos were placed on Facebook, Twitter and Vimeo, with the result that hundreds of bloggers from all over the world posted the link, some even voluntarily translating it into their own language. The campaign was launched in April 2010. More than 30,000 people watched the videos over the first five days. Donations increased about 35% during the campaign period.

If you have any questions, comments, or suggestions please email Toygun Yilmazer.

It was a significant entry into the carbon emissions reduction arena with what was sure to have a major impact on the conversation. A conversation, which at that time lacked a common thread for people to follow and rally around.

The immediate opportunity for Nissan was to own the global conversation around mobility. Not simply from a new product standpoint, but from the standpoint of a new mobility lifestyle — a lifestyle preparing the world for a new kind of car.

The TBWA\Digital Arts Team, led by Colleen DeCourcy, was asked to cultivate this conversation and give it a place to live online. The teams generated thinking around celebrating zero emissions mobility, the coming of the electric vehicle revolution and how this can be a central part of a common journey to a sustainable future. In response, they created, ‘Journey to Zero.’

Under the watchful tutelage of Richard Saul Wurman, global thought leader, TED (Technology Entertainment Design) conference founder, author and the planet’s premier information architect, journeytozero.com became a platform for this ongoing conversation.

The Digital Artists started by partnering with Wade Davis, noted anthropologist, ethno-botanist, best-selling author and National Geographic Explorer documenting his conversations, observations and experiences at COP15 – the United Nations 2009 Climate Change Conference. Using the above, the team pushed content to consumers in real time starting a global conversation around change.

Constant Communications was the mechanic employed to reach consumers through social platforms like Facebook, Twitter, YouTube and Posterous, and on journeytozero.com. Almost immediately after starting the conversation, it grew in bounds. Not only did the program gain great momentum with the consumer audience, but zero emissions and green leaders and influencers also engaged in perpetuating and growing the conversation.

The initiative was not created to sell the Nissan LEAF directly; however, one can imagine that there will be a residual effect now that so many consumers were engaged in the program and have a new mindset around zero emissions and mobility. It is a journey Nissan initiated, and one that is so important to the future of mobility.

In the words of Wade Davis, “The very existence of alternative ways of thinking and doing are what will save us — hence being aware of diversity and new ways are what will drive the future of sustainability.”

In 2008, TBWA\Chiat\Day Los Angeles was tasked to reignite the spark both in the Gatorade brand and in those who drink it. Because of the brand’s tremendous growth over the years, it was starting to lose its core sports relevance as consumers forgot Gatorade’s fundamental reason for being – superior sports hydration that fuels athletic performance. The brand was losing its meaning and in danger of becoming more akin to soda pop than sports drink.

In talking with athletes of all ages, the team found that whatever they do, wherever they go, the best athletes always take their attitude, swagger and passion with them. They may lose a step here or there, gain a few pounds as they age, but the one thing that doesn’t change is their competitive desire and will to win.

They tool inspiration from the fact that rivalries have fueled athletes throughout the history of sport and asked, what if Gatorade used a sporting rivalry as a catalyst to give one-time athletes a second chance?

Two U.S. high schools, Easton High School in Pennsylvania and Phillipsburg High School in New Jersey, have a 100-year-old rivalry and, in 1993, were named by Sports Illustrated as the best high school football rivalry in the country. However, the 1993 meeting between the two teams ended in the worst possible way, a 7-7 deadlock. No true rivalry should ever end in a tie.

Here was the brand’s opportunity. Fuel a grudge match. Provide the original players a second chance to play the ‘93 game and settle the score once and for all…15 years later: Gatorade “REPLAY” was born.

Gatorade REPLAY originated as a five-part online documentary. Cameras captured every part of the 90-day journey, from the physical workouts to the deeply emotional moments and the relationships built on and off the field. Gatorade’s expertise in coaching, hydration and sports performance supported the men as they re-evaluated their health, got back in shape and fine-tuned their skills. Then came the REPLAY.

On Sunday, April 26, 2009, 15,000 fans jammed Fisher Field. Tickets for the REPLAY game sold out in 90 minutes, putting the 15,000-seat stadium at maximum capacity. Demand for the game spilled over into the eBay grey market, with some auctions fetching up to six times the ticket’s face value. Even NFL Gatorade athletes Peyton and Eli Manning took part as assistant coaches for the event. The entire Easton and Phillipsburg towns became participants – and in addition to the teams, the original ’93 cheerleaders and marching band members came out of retirement. Suddenly whole towns were transformed into fans, helping fuel the rivalry and cheer on the teams. The game was broadcast live to local markets with the rest of the country joining in online on www.gatorade.com.

The REPLAY winners were Phillipsburg, but it hardly mattered. Gatorade had made their mark and proved their role as a catalyst for athletic achievement.

Further testament to the size and power of the idea, in November 2009 REPLAY became a documentary television series with a one-hour primetime pilot airing nationally on Fox Sports Net during Thanksgiving weekend. We have received requests to turn the documentary into a feature film from all the major studios and we are currently filming Season II in Detroit, to be broadcast on Fox Sports Net.