Check out the latest digital campaign for VW by Crispin, Porter + Bogusky. It cross references to youtube & twitter. It also features online banners that read out your twitter feed and recommend you a certain type of car directly inside the banner according to your recent tweets. There’s also TV spots. But who needs those…

VW on Facebook

Cheers, Christian

If you have any comments or suggestions please email Christian Scholz.

It is hard to sell PlayStation consoles to male customers in their mid-30s. They are professionals. They have no time to play. But through research we learned most of them enjoy watching DVDs.

In 2003 PlayStation agreed with larger retailers to disrupt part of the retail strategy and moved the PS2 packages from the gaming section into the DVD player shelf. It worked. The guys were able to buy a politically correct DVD player, which works as a gaming console as well: the PlayStation®2.

If you have any comments please email Ulrich Proeschel.

In a series of four short films, CCO at TBWA\Chiat\Day in Los Angeles Rob Schwartz talks with Spike Lee on advertising, creativity, and user generated content.

In the first conversation Spike Lee explains how he came into advertising and what it would take to bring Mars Black back o screen.

If you have any comments or suggestions please email Rob Schwartz.

This is the 100th post on mad-blog.com. Congratulations and a big hand to all those who have contributed so far. 15,000 individuals from 94 countries joined us, visiting more than 30,000 pages and spending an average of 2:28 minutes on the blog. Over 1,100 people have subscribed to our rss feed. Thanks for all the interest.

This is the perfect opportunity to share the 11 most read stories celebrating Media Arts and Disruption. Share and enjoy:

(1) Some Brands don’t like change. Change doesn’t much care. 

(2) What business can learn from politics 2.0

(3) Visa: Follow Twitchiker moving at the speed of culture

(4) adidas Originals: Change in action as fans select Berlin’s most original person

(5) Act like lovers do – by Stefan Schmidt

(6) Heineken: Something Big in the Net

(7) adidas: Ladies love the swapping

(8) Who needs Big Ideas? – by Tom Morton

(9) Absolut: In an ABSOLUT world love would be the currency

(10) The Age of Media Arts – by Lee Clow

For decades the color of taxis in Germany was light beige. There was no exception. Law defined it. In 2004 these strict regulations were lifted and NIVEA simply used the still existing convention in the heads of people to get additional attention for NIVEA Sun self-tan lotion. They just mixed tanned taxis among all the pale ones.

If you have any comments or suggestions please email mad blog editorial team (team@mad-blog.com).

During the UEFA EURO 2008™ adidas is turning the main hall of the of Zurich Central Station into the worlds largest celebration of team-spirit. Eleven European adidas players, representing nine nationalities, create the IMPOSSIBLE HUDDLE.

The Impossible Huddle in the main lobby of Zurich Central

The production of this spectacular installation started in October 2007 and continued in February with the first 3D scans of bodies. In March 2008, the faces and hairstyle of all eleven players were scanned and photographed to ensure an authentic look. At the end of May, forty trucks left the production sites in southern Germany and moved all components to Switzerland were the parts where assembled inside the main lobby of ZURICH CENTRAL.

The gigantic installation was seen live by more than 14 million people passing through ZURICH CENTRAL and millions more across all media. Uncountable photos and films  have been exchanged between friends and posted on the web. This was obviously great fun for the audience of adidas and global football community.

Two videos created by fans and posted on youtube.com:

If you have any comments or suggestions please email David Barton (david.barton@tbwa.de).

Oliver Kahn bridge crossing the Autobahn near Munich Airport

To welcome all guests of the FIFA World Cup 2006 kick-off match in Munich, adidas did not roll out a widespread poster campaign across the city. Since the goal was not just “talk of the town” but rather “talk of the world”, this conventional solution was turned down. By building a 65-meter wide Oliver Kahn bridge across a four-lane highway close to Munich International Airport adidas managed to create the buzz tbrand was looking for.

One execution. Global press coverage.

This advertising landmark disrupted the “No Advertising at German Autobahn” rule. And after five months of preparation the big Kahn was unveiled. Wider than a Boeing 747, this single installation was the key visual for global press coverage. Over four million people commuted through it and many more saw it in the press. In the first week after revealing it, it was displayed on double-page spreads in leading magazines like Focus, Stern, AutoBild and Fortune. And hundreds of daily newspapers talked about it, including New York Times and Financial Times.

If you have any comments or suggestions please email David Barton (david.barton@tbwa.de).