Fortune Magazine named him “Master of Disruption” in 2006. Now he has been named “CEO of the Decade” by the same publication. Steve Jobs has turned around basically everything he and Apple touched over the last years: personal computing, how people enjoy music and how the stay connected on the move. By using digital technology in way that it helps and entertain human beings, he was the key driver of one of the most amazing success stories in business.

Check out Steve Jobs’ hits and misses in an amazing online timeline. Click here.

Fred Vogelstein reported in 2006 in Fortune Magazine: “Apple’s trick has been not just its game-changing tech breakthroughs (music and computers made easy) but its relentless push to disrupt itself before others have a chance to do so. “The thing that most people don’t realize about Steve is that he is not only really good at taking technology and turning it into good-looking, easy-to-use products, he’s really good at doing it faster than anyone else,” says Paul Saffo of the Institute of the Future in Palo Alto.”

Consumers who have never picked up an annual report or even a business magazine gush about his design taste, his elegant retail stores, and his outside-the-box approach to advertising. (“Think different,” indeed.)

Fortune Magazine says: “It’s as if his signature “one more thing” line now applies to him as well.” So, let’s wait for the next chapters of “one more thing”. But first, check out some of the most iconic examples of Apples brand behavior, some advertising developed by TBWA\Chiat\Day and TBWA\Media Arts Lab.

Or enjoy all “Get a Mac” commercials on apple.com. Enjoy and remember, get one.

Happy Holidays. Mad-blog.com will pause for a couple of days. We have started this blog to celebrate Media Arts and Disruption in February 2009 – after ten month up and running we are very happy about the outcome. But even more important is the fact that all of you are happy with our online publication, the numbers seem to prove this. Our visitors come from 143 countries. Over 6,000 have been visiting mad-blog.com from more than 100 times, I would call them regulars and more than 6,700 have subscribed to our RSS feed. Thanks for all the support. I am looking forward to seeing all of you again next year.

Happy Holidays,

Ulrich

One more thing, if you are still looking for some holiday fun. Read our top five posts of all time:

(1) Insights on the revolution by Michael Zorn (TBWA\BERLIN)

(2) The Age of Media Arts by Lee Clow (TBWA\WORLDWIDE)

(3) Disruption is Liberation by Dr. Sven H. Becker (TBWA\GERMANY)

(4) Disruption in a disrupted World by Jean-Marie Dru (TBWA\WORLDWIDE)

(5) Let’s do things we think we cannot do by John Hunt (TBWA\WORLDWIDE)

Check out the latest digital campaign for VW by Crispin, Porter + Bogusky. It cross references to youtube & twitter. It also features online banners that read out your twitter feed and recommend you a certain type of car directly inside the banner according to your recent tweets. There’s also TV spots. But who needs those…

VW on Facebook

Cheers, Christian

If you have any comments or suggestions please email Christian Scholz.

It is hard to sell PlayStation consoles to male customers in their mid-30s. They are professionals. They have no time to play. But through research we learned most of them enjoy watching DVDs.

In 2003 PlayStation agreed with larger retailers to disrupt part of the retail strategy and moved the PS2 packages from the gaming section into the DVD player shelf. It worked. The guys were able to buy a politically correct DVD player, which works as a gaming console as well: the PlayStation®2.

If you have any comments please email Ulrich Proeschel.

In a series of four short films, CCO at TBWA\Chiat\Day in Los Angeles Rob Schwartz talks with Spike Lee on advertising, creativity, and user generated content.

In the first conversation Spike Lee explains how he came into advertising and what it would take to bring Mars Black back o screen.

If you have any comments or suggestions please email Rob Schwartz.

This is the 100th post on mad-blog.com. Congratulations and a big hand to all those who have contributed so far. 15,000 individuals from 94 countries joined us, visiting more than 30,000 pages and spending an average of 2:28 minutes on the blog. Over 1,100 people have subscribed to our rss feed. Thanks for all the interest.

This is the perfect opportunity to share the 11 most read stories celebrating Media Arts and Disruption. Share and enjoy:

(1) Some Brands don’t like change. Change doesn’t much care. 

(2) What business can learn from politics 2.0

(3) Visa: Follow Twitchiker moving at the speed of culture

(4) adidas Originals: Change in action as fans select Berlin’s most original person

(5) Act like lovers do – by Stefan Schmidt

(6) Heineken: Something Big in the Net

(7) adidas: Ladies love the swapping

(8) Who needs Big Ideas? – by Tom Morton

(9) Absolut: In an ABSOLUT world love would be the currency

(10) The Age of Media Arts – by Lee Clow

For decades the color of taxis in Germany was light beige. There was no exception. Law defined it. In 2004 these strict regulations were lifted and NIVEA simply used the still existing convention in the heads of people to get additional attention for NIVEA Sun self-tan lotion. They just mixed tanned taxis among all the pale ones.

If you have any comments or suggestions please email mad blog editorial team (team@mad-blog.com).