How do you want consumers to react to your brand? Do you want them to have a love affair? Or is it more of a one night stand? You may be surprised by the answer. To find out more about brands, movies and love, take a look at this highly entertaining speech by our favourite academic, Prof. Christian Bluemelhuber. It was recorded at the TBWA\EUROPE summit in Istanbul.

If you have any comments or suggestions please email Ulrich Proeschel.