Comments on: LEE CLOW ON THE ART OF MEDIA http://www.mad-blog.com/2010/10/08/lee-clow-on-the-art-of-media/ CELEBRATING MEDIA ARTS AND DISRUPTION Tue, 08 Mar 2011 14:53:56 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Emotionally Connected Brands « TBWA the media arts and disruption company http://www.mad-blog.com/2010/10/08/lee-clow-on-the-art-of-media/comment-page-1/#comment-15119 Emotionally Connected Brands « TBWA the media arts and disruption company Mon, 18 Oct 2010 20:07:50 +0000 http://www.mad-blog.com/?p=5690#comment-15119 [...] across media.” This quote comes from a timely Lee Clow interview that appears on the MAD blog. Lee is  Global Creative Director Media Arts, TBWAWorldwide and a key contributor to [...] [...] across media.” This quote comes from a timely Lee Clow interview that appears on the MAD blog. Lee is  Global Creative Director Media Arts, TBWAWorldwide and a key contributor to [...]

]]> By: Apple Declared "Marketer of the Decade" http://www.mad-blog.com/2010/10/08/lee-clow-on-the-art-of-media/comment-page-1/#comment-15114 Apple Declared "Marketer of the Decade" Mon, 18 Oct 2010 19:40:21 +0000 http://www.mad-blog.com/?p=5690#comment-15114 [...] ad, the “Think Different” campaign and the “Get a Mac” ads.In a recent interview with MAD (Media Arts and Disruption), Clow discusses some of the core elements of Apple’s marketing [...] [...] ad, the “Think Different” campaign and the “Get a Mac” ads.In a recent interview with MAD (Media Arts and Disruption), Clow discusses some of the core elements of Apple’s marketing [...]

]]> By: Howie at Sky Pulse Media http://www.mad-blog.com/2010/10/08/lee-clow-on-the-art-of-media/comment-page-1/#comment-14889 Howie at Sky Pulse Media Fri, 08 Oct 2010 16:55:23 +0000 http://www.mad-blog.com/?p=5690#comment-14889 I agree with Lee. While I might come down on some of Social and New Media's current over-hype and out right lies by vested biased interests (Facebook, Mashable, Some Media, So called Guru's etc) that does not mean I don't believe in the Power of the new media forms. In fact we have a Revolution in Interpersonal Communication Technology going on, and Brands must remember their images, messages and values need to stay consistent whether they participate in these media channels actively or not. If you are a Family Brand then to flip the finger via Social, that erodes your image. There are many fairly wholesome Brands that have Facebook Fan pages that do not monitor the wall posts and have porn link spam being posted regularly (see Doritos and Mountain Dew as examples). If not monitored your Brand will take on that image. If you communicate via these channels you need to be consistent that you match up with the message being sent via TV, Print etc. And worst of all is if everything goes great and you let the client down at the store/purchase level. How many of us like products but hate where we have to buy it or from whom. if you are honest, empathetic, show you care, and put a human face on things you can increase loyalty today in ways unheard of in the past, as well as potentially drive away customers for life if you behaving in the opposite ways. I agree with Lee. While I might come down on some of Social and New Media’s current over-hype and out right lies by vested biased interests (Facebook, Mashable, Some Media, So called Guru’s etc) that does not mean I don’t believe in the Power of the new media forms. In fact we have a Revolution in Interpersonal Communication Technology going on, and Brands must remember their images, messages and values need to stay consistent whether they participate in these media channels actively or not. If you are a Family Brand then to flip the finger via Social, that erodes your image. There are many fairly wholesome Brands that have Facebook Fan pages that do not monitor the wall posts and have porn link spam being posted regularly (see Doritos and Mountain Dew as examples). If not monitored your Brand will take on that image. If you communicate via these channels you need to be consistent that you match up with the message being sent via TV, Print etc. And worst of all is if everything goes great and you let the client down at the store/purchase level. How many of us like products but hate where we have to buy it or from whom.

if you are honest, empathetic, show you care, and put a human face on things you can increase loyalty today in ways unheard of in the past, as well as potentially drive away customers for life if you behaving in the opposite ways.

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