Check out how The New York Times comments on the most recent expansion of Pepsi’s Refresh Project:

Now Pepsi is donating $1.3 million through its Pepsi Refresh Project, which uses a Web site, refresheverything.com, to determine grant winners by popular vote. That sum is in addition to $20 million that Pepsi has vowed to give away in 2010 in the cause marketing effort, the term for collaborating with nonprofit organizations to bolster both charities and the reputations of companies.

The company will award 32 Do Good for the Gulf grants: two for $250,000 and 10 each for $50,000, $25,000 and $5,000. Drew Brees, the New Orleans Saints quarterback, has signed on as a spokesman to promote the effort.

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