A mysterious tube is piercing it’s way through a beautifully designed house. In a garden, right next to the barbecue, four men await patiently at the end of the tube. What will it have in store for them? Once again, the excitement is great when it turns out to be a nice, fresh can of Heineken beer.

After the Walk-in Fridge, another Heineken fan came with the ultimate invention in beer convenience: the beer tube. The commercial is created by TBWA\NEBOKO in Amsterdam for both the Dutch and international market.

If you have any comments or suggestions please email Jeroen Konings.

Check out how The New York Times comments on the most recent expansion of Pepsi’s Refresh Project:

Now Pepsi is donating $1.3 million through its Pepsi Refresh Project, which uses a Web site, refresheverything.com, to determine grant winners by popular vote. That sum is in addition to $20 million that Pepsi has vowed to give away in 2010 in the cause marketing effort, the term for collaborating with nonprofit organizations to bolster both charities and the reputations of companies.

The company will award 32 Do Good for the Gulf grants: two for $250,000 and 10 each for $50,000, $25,000 and $5,000. Drew Brees, the New Orleans Saints quarterback, has signed on as a spokesman to promote the effort.

To read the complete story, click here.

This is one of the most amazing examples of great brand behavior: The Pepsi Refresh Project. Instead of putting money into a Superbowl ad, the soda company decided to refresh the world, by giving away $20million of the complete year.

Pepsi are giving $1.3million in grants to projects that ‘refresh’ the Gulf in the wake of the oil spill. Voting started today. 10 votes per day per person. Please vote!

If you need inspiration how you can ‘refresh’ the Gulf, check out Fast Companies top-5 projects of Pepsi’s extension of The Pepsi Refresh Project.

For any comments or suggestions, send an email to Ulrich Proeschel.