Jean-Marie Dru, the inventor of the Disruption philosophy and chairman of TBWA, will share his ideas on Disruption at the prestigious State Tretyakov Gallery in Moscow this Wednesday. The lecture will be public.

Influential business thinkers commented on Dru‘s idea, among them the founder and chairman of the Virigin Group, Richard Branson, who said „Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there“. The bestselling author Tom Peters simply calls it the „most powerful idea in business today“. Now for the first time Dru share his insights in Russia.

Disruption is both a mind-set and a methodology that TBWA uses every day in developing ideas that help its clients find a completely original way of presenting a brand to the world. It is a driving success for brands, by collaboratively, collectively and systematically interrogating and challenging the conventional thinking that prevent so many brands and companies from succeeding.

Dru is not only the intellectual father of Disruption, he has also authored four books on advertising and marketing, including his latest publication “How Disruption Brought Order” (Palgrave, 2007), “Beyond Disruption” (John Wiley & Sons Inc, 2002), “Disruption” (John Wiley & Sons Inc.1996) and “Le Saut Créatif” (Lattès 1984).

Today Jean-Marie Dru is the chairman of TBWA, which has grown to be the 5th largest network in the world with more than 267 offices, in 77 countries and 12,000 employees. TBWA has been recognized by both Advertising Age and Adweek magazines as Global Agency of the Year in 2008 and by Creativity magazine as the most-awarded Agency Network. Fast Company listed TBWA last year among the 50 most innovative companies and named the company an „Innovation All-Star“ in 2010.

To sign up for a free ticket to the lecture by Jean-Marie Dru, simply send an e-mail to events@tbwa.ru including your name and company.

March 10, 2010, 11:00 am (doors open 10:30 am)

THE STATE TRETYAKOV GALLERY

Enter the building through Maly Tolmachevsky Pereulok 9, Moscow