The theme of the TED conference this year “What the World Needs Now…”. PUR believes the world needs water. Working with TBWA\Chiat\Day LA, is providing all attendees at TED with a Sigg water bottle and water filtration stations throughout the conference in an effort to exclude bottled water from the event and the waste that they produce. Once attendees receive their bottle, they will be encouraged to go to a photo kiosk and have their picture taken with their bottle to post to social media sites.

Every time a photo is posted, clean water will be donated to people that need it. Every time someone tweets about it, water will be donated. And when you visit the PUR Facebook page, you can click to donate water (at no personal cost) on a daily basis.

Here are a few facts about why it is important to get behind this initiative.

(1) A billion people have no clean water to drink.

(2) PUR’s goal is to raise 200,000 liters of clean drinking water during the TED conference.

(3) 200,000 liters = enough water to provide a village of 250 people clean water for an entire year.

(4) 200,000 liters = enough to avert 8,000 days of illness from dirty water.

(5) 100 liters, which is given for each photo taken at the conference, can provide 50 days of clean water to someone who would otherwise go without.

So here is how you can help.

ON TWITTER (@PURtweets):

Tweet to Donate 10 Liters of Clean Water by clicking: http://is.gd/7Yt0J

ON FACEBOOK (Facebook.com/PUR):

Visit the album on Facebook and share to your profile: http://bit.ly/dDrztz

So go tweet, go to Facebook and go give water to people that need it.