This is one of the coolest examples of todays brand behavior: The Pepsi Refresh Everything Project. See, what they say about themselves: “We’re looking for people, businesses, and non-profits with ideas that will have a positive impact. Look around your community and think about how you want to change it.” and check it out. Simply click HERE for all the necessary information.

FYI: The Pepsi Refresh Project Round 1 Voting and Round 2 Submissions are NOW OPEN! It’s time to start campaigning for the ideas you like, voting for the ideas that will make the world better, and submitting your ideas for Round 2!

If you have any comments or suggestions please email Rob Schwartz.