One of the most successful commercials, Heineken’s “Walk-In Fridge” was aired the first time in January 2009. It has been spoofed several times, shared by millions of fans around the world and now TBWA\Neboko in Amsterdam has added another chapter to the story.

After seeing the commercial, basically all male beer fans where looking for a way to get their own “Walk-In Fridge”. Some where succeeded, at least looked it that way. In December 2009 pedestrians across Amsterdam saw giant carton boxes, at recycling stations, on central places and being carried by a group of young beer-thrusty men. A fun an entertaining way to recalling a great idea.

Get a Heineken and enjoy some great brand behavior.

If you have any comments or suggestions please email Jeroen Konings.