ART BASEL MIAMI BEACH (ABMB) is one of the strongest brands in the art industry today. It is all about sun, beach, glamour, private jets and big bucks. It is the last big art show of a year and given the fact that it is only in year eight, the ART BASEL in MIAMI BEACH has all the right in the world to break conventions. Located in South Beach it sends out a message about the economic state of a globalized world far beyond the art industry. No art show in the world gets more media attention than the show in Southern Florida.

Allow me one comment about your actual venue: Putting yourself into a Convention Center is wrong. Make it a Disruption Center. You are not about displaying the sea of sameness. You are about the future. OK, with your messaging you already made the step forward*: FEEL GOOD. Thanks for that.

Stay tuned to mad-blog.com for some coverage from Miami Beach celebrating big media artists, disruptive ideas and outstanding examples for brand brand behavior from the art business and beyond.

*as a hugh neon installation illumination the ABMBs oceanfront shouts it out to the world.

If you have any comments please email Ulrich Proeschel.