Before John Hunt presented his book “The Art of the Idea” during a presidents lecture at the Berlin School of Creative Leadership last night, he shared a couple of his observations at the Berlin office of TBWA. As an award-winning playwright, author, and Worldwide Creative Director of TBWA, John Hunt has witnessed again and again the power of original thinking to transform both companies and individuals. In The Art of the Idea, Hunt addresses everyone from the global boardroom to the man on the street, bridging the gap with ease. Few can argue with Hunt’s claim that it is ideas that move the world forward, and he refreshingly articulates that anyone can play: there is no hierarchy to original thinking.

Mad-Blog had a camera running so you can be part of the conversation between John Hunt and Stefan Schmidt (CCO TBWA\Germany) to get John’s opinion on how ideas relate to diversity, Google, apartheid, life or logic. Enjoy.

(Part One)

(Part Two)

Check out reviews of the book on adage.com and mad-blog.com.

More background, click here.

If you have any comments please email Ulrich Proeschel.