The “Crazy Ones”. Lee Clow, global director of media arts, participates in a discussion with Matthew Weiner, creator of the AMC retro TV show, Mad Men. Lee Clow talks about advertising and compares the reality of the advertising industry with the fictional TV portrayal.

During the discussion Lee shared his honest opinion about advertising. He also explained that our industry is not about producing a single great ad, it is about winning with a big idea, about a brand belief and a brand behavior that match. Lee said: “I grew up an artist and a designer. I wanted to be able to use my artistic ability in a way to make a living. I consider myself a storyteller.” He called having Apple as a client “my special, lucky circumstance. … We are immersed in everything that brand does. The Apple Store is probably the best ad we ever did for Apple.”