Every year ABSOLUT creates a limited edition winter bottle skin. This year, ABSOLUT and TBWA\Chiat\Day New York decided to do a “rock edition,” by creating a leather-studded skin. They then contacted infamous rock and roll photographer Danny Clinch. They asked him to document the band Wolfmother for two days in LA as they recorded their new album, performed at the Natural History Museum, and partied on the penthouse roof of the notorious Roosevelt Hotel. Over the course of the two days, Danny captured hundreds of photos and film, which were then turned into outdoor, print and online ads.

Many of the photos became part of a traveling photo exhibit, which took place in Stockholm and Belgium. Then, TBWA\Berlin took the idea and created an outdoor photo exhibit, featuring the images in billboard size on the walls of buildings throughout Munich, Cologne and Hamburg. They even provided a site map and audio tour. A perfect example of the art of Media Arts.