Jean-Marie Dru (Chairman TBWA Worldwide) will join the TBWA Creative Academy at this year’s Golden Drum Festival. In his speech “DISRUPTION in a disrupted world” he will reflect on one of the toughest periods in the history of the advertising business and offer his thoughts on creativity and how brands should behave in the future.

Bestselling author and the inventor of Disruption – a way of unlocking the hidden potential of brands – Dru is a passionate believer in the power of big ideas. In his speech he will explain why brands now have an even greater need for smart and innovative thinking. And he’ll offer insights into how that thinking has helped mega-brands such as Absolut, Apple, Pedigree and Adidas.

With Disruption, Jean-Marie Dru gave TBWA an idea that has consistently set the agency apart from its competition. Both Advertising Age and Adweek magazines named TBWA Global Agency of the Year in 2008. And Fast Company magazine placed TBWA 24th on its 2009 list of The World’s 50 Most Innovative Companies.

Disruption is both a mind-set and a methodology that TBWA uses every day to create the ideas that enable its clients to present brands in entirely new ways. It drives success by collaboratively, collectively and systematically interrogating and challenging the conventional thinking.

October 7, 2008; 10:30 a.m., Kodak Hall (Grand Hotel Bernardin, Portoroz SLO)

If you have any comments please email Ulrich Proeschel.