Fincancial Times (FT.com) has recently published an article on recent changes in art brands behave. Things that have been a exceptional just a couple of years ago have moved into the daily business of successful brands. A well managed brand behavior regardless of media channels has become as critical as the understanding of digital. Our world is digital and will not go back to analog. Enjoy what Tim Bradshaw and Andrew Edgecliffe-Johnson from FT shared with their readers. What it can mean for brands and agencies.

“In the old world, agencies were way out in front of clients. Now, clients are ahead of the agencies – and the consumer is ahead of all of us.”  - Mary Beth West, chief marketing officer of Kraft Foods.

Read OUT OF THE BOX here.

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