Aaron Zinman’s (a PhD student in MIT’s Sociable Media Group) Personas project creates a color-coded map of online identities, scanning information from the internet google-like and using algorithms to process it.

“Personas is a component of the Metropath(ologies) exhibit, currently on display at the MIT Museum by the Sociable Media Group from the MIT Media Lab. It uses sophisticated natural language processing and the Internet to create a data portrait of one’s aggregated online identity. In short, Personas shows you how the Internet sees you… Personas demonstrates the computer’s uncanny insights and its inadvertent errors, such as the mischaracterizations caused by the inability to separate data from multiple owners of the same name.”

Check it out: Personas

If you have any comments or suggestions please email Michael Zorn.