The expert is 15 years and seven month. Matthew Robson is a intern at Morgan Stanley in London. He described in his report his friends’ media habits and created a serious buzz among media executives and beyond. And created an essential piece of information for brands that believe in the Media Arts idea developed and refined  by Lee Clow over the last years. It requires a deep understanding of how audiences digest media and the various crafts we can use to tell brand stories.

Check out what The Guardian reported about the Robson’s document and check out what the 15-year old has found out about the use of radio, television, newspapers, gaming, internet, directories, viral/outdoor marketing, music, cinema and the role of TV, mobile phones, computers or game consoles in the life of todays teens. Click here for full story.

Within the given context The Guardian published the following two lists:

What is hot?

• Anything with a touch screen is desirable.

• Mobile phones with large capacities for music.

• Portable devices that can connect to the internet (iPhones)

• Really big tellies

What is not?

• Anything with wires

• Phones with black and white screens

• Clunky ‘brick’ phones

• Devices with less than ten-hour battery life

If you have any comments please email Ulrich Proeschel.