This is a great summary of the brands that have used “marker based” augmented reality, well so far.

It is well worth 15 minutes of your time. Visit: bannerblog.com.

It also shows examples of application of augmented reality to other media such as Out of home, retail and even to t-shirts and crisp-packets.

It also includes a very good example for E.On and the F.A. cup.

The only great example missing in my POV is for the launch of the film Coraline, which can be seen here:

As I mentioned previously, for technologically savvy audiences who have got over the “wow”, I think the challenge for marker based Augmented Reality will be to find a truly useful application.

It might appear that this technology is a bit passe, but far from it, can we find a way for it to capture the imagination of a mass audience?

Thanks.

Indy

If you have any comments or suggestions please email Indy Saha from TBWA\London.