The jury has spoken. The winners of the giant madoholic-t-shirt-swap are: Lennart from Copenhagen, Vesna from Berlin and Trygve from Oslo. Three great shirts. Three great ideas.

Lennart is swapping his beloved Motörhead shirt and the jury has acknowledged that with this, he is giving up a true passion, something that has been with him for a long time. Vesna’s shirt is one of many media arts examples rooted in “Condensed Intensity”, the big disruptive idea that formed the basis of one of the most interesting automotive campaigns developed in the last years. Finally, Trygve from Oslo is handing over his Nissan Haikeren shirt. The idea of the Haikeren campaign is excellent: a Norwegian radio reporter is travelling the roads of Norway in a Nissan Qashqai and breaking the conventions of other hitchhikers, she is not looking for a lift but rather recruiting drivers to join her.

Congratulations to all winners of the giant madoholic-t-shirt-swap.

If you have any comments please email Ulrich Proeschel.