Red Cross Portugal (Cruz Vermelha) opened up the Hope Store, a temporary store developed for the Christmas 2008 season by Leo Burnett Publicidade in Lisbon. The new product: Hope, available at a retail store inside a popular shopping mall in Lisbon. Hope was promoted as a product you can feel but not see, touch, wear or hear, the perfect gift alternative for Christmas. Stefan Schmidt, CCO of TBWA\ Germany interviewed the Creative Director of Leo Burnett Publicidade, Erick Rosa during the Cannes Lions Festival 2009.

Check out the case, click here.

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