Just imaging you could walk on your future carpet without actually refurbishing your house first. With Step on carpets in Istanbul you can. Instead of simply handing out little samples of the new Silk Collection Step Rug, they have produced “rug flip-flops” to let their audience “test-drive” the new rug, touch it and walk on the new carpet at their own home.

Download the full story and listen to Ilkay Gurpinar, Creative Director of TBWA Istanbul, what she thinks about this idea.

If you have any suggestions or comments please email Burcu Ozdemir.