Stefan Schmidt, the Chief Creative Officer of TBWA Germany, shares all the background stories of Impossible Goalkeeper and the Impossible Huddle in a speech he held during the International Advertising Festival in Cannes 2008. You can enjoy all the insights around the two football pilgrimages sites exclusively on mad-blog.com. Both pieces played an essential role in the adidas marketing activities during the 2008 UEFA EURO championship in Austria and Switzerland.

Part one

Part two

If you have any comments or suggestions please email Stefan Schmidt.