In order to get the right feeling of driving a convertible we went to a place where our audience was highly concentrated and in the right mood for an unseen commercial. A commercial that wasn´t just shown on the cinema screen but on the cinema ceiling. By doing so certainly the right message at the right moment to an entertained audience: “convertible-feeling for everyone!” With the Nissan Micra C+C.

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If you have any suggestions or comments please email Kai Röffen.