This is a great summary of the brands that have used “marker based” augmented reality, well so far.

It is well worth 15 minutes of your time. Visit: bannerblog.com.

It also shows examples of application of augmented reality to other media such as Out of home, retail and even to t-shirts and crisp-packets.

It also includes a very good example for E.On and the F.A. cup.

The only great example missing in my POV is for the launch of the film Coraline, which can be seen here:

As I mentioned previously, for technologically savvy audiences who have got over the “wow”, I think the challenge for marker based Augmented Reality will be to find a truly useful application.

It might appear that this technology is a bit passe, but far from it, can we find a way for it to capture the imagination of a mass audience?

Thanks.

Indy

If you have any comments or suggestions please email Indy Saha from TBWA\London.

adidas created a range of safety gear for Japanese workers in the 80s. We created an original protagonist who would clearly need adidas SAFETY gear. It all makes sense when you think about the idea of a break up service. Clearly a dangerous job, definitely Japanese and highly original.

If you have any comments or suggestions please email Julie McKeen from TBWA\London.

The jury has spoken. The winners of the giant madoholic-t-shirt-swap are: Lennart from Copenhagen, Vesna from Berlin and Trygve from Oslo. Three great shirts. Three great ideas.

Lennart is swapping his beloved Motörhead shirt and the jury has acknowledged that with this, he is giving up a true passion, something that has been with him for a long time. Vesna’s shirt is one of many media arts examples rooted in “Condensed Intensity”, the big disruptive idea that formed the basis of one of the most interesting automotive campaigns developed in the last years. Finally, Trygve from Oslo is handing over his Nissan Haikeren shirt. The idea of the Haikeren campaign is excellent: a Norwegian radio reporter is travelling the roads of Norway in a Nissan Qashqai and breaking the conventions of other hitchhikers, she is not looking for a lift but rather recruiting drivers to join her.

Congratulations to all winners of the giant madoholic-t-shirt-swap.

If you have any comments please email Ulrich Proeschel.

In a series of four short films, CCO at TBWA\Chiat\Day in Los Angeles Rob Schwartz talks with Spike Lee on advertising, creativity, and user generated content.

In the first conversation Spike Lee explains how he came into advertising and what it would take to bring Mars Black back o screen.

If you have any comments or suggestions please email Rob Schwartz.

Red Cross Portugal (Cruz Vermelha) opened up the Hope Store, a temporary store developed for the Christmas 2008 season by Leo Burnett Publicidade in Lisbon. The new product: Hope, available at a retail store inside a popular shopping mall in Lisbon. Hope was promoted as a product you can feel but not see, touch, wear or hear, the perfect gift alternative for Christmas. Stefan Schmidt, CCO of TBWA\ Germany interviewed the Creative Director of Leo Burnett Publicidade, Erick Rosa during the Cannes Lions Festival 2009.

Check out the case, click here.

If you have any comments please email Ulrich Proeschel.

Last year Jean-Marie Dru, Chairman of TBWA\ Worldwide, has an intense connection with the Cannes Lions Advertising Festival. He had the honor to chair the jury twice and last year he gave a highly recognized speech “The Beauty of Big” as part of the festival program. This year he shares his personal insights about the festival with the readers of mad-blog.com. Enjoy the conversation.

Part one (10:00)

Part two (7:26)

If you have any comments please email Ulrich Proeschel.

During a private breakfast hosted by the EACA in Cannes this morning, Nancy Hill the president of the 4As, shared some remarkable thoughts on our industry with the European agency heads attending.

Among discussing new ways of compensating the agencies contribution to the success of brands, she shared her opinion on the game-changing impact of digital media.

Doing so, she shared a remark made by Lee Clow, global director of media arts at TBWA\Worldwide: “In this brave new media landscape, agencies’ products will no longer be defined as advertising, but as media arts. Everything we do now is media. It’s how people come to make a decision about a brand.” She continued “This is true whether we’re talking about North America, Europe, Asia Pacific, or anywhere in the world.

If you have any comments please email Ulrich Proeschel, or visit www.aaaa.org or www.eaca.be.

Just imaging you could walk on your future carpet without actually refurbishing your house first. With Step on carpets in Istanbul you can. Instead of simply handing out little samples of the new Silk Collection Step Rug, they have produced “rug flip-flops” to let their audience “test-drive” the new rug, touch it and walk on the new carpet at their own home.

Download the full story and listen to Ilkay Gurpinar, Creative Director of TBWA Istanbul, what she thinks about this idea.

If you have any suggestions or comments please email Burcu Ozdemir.