PCMAC.COM recently said “iLife is still the best suite out there.” and Forrester Research published its “Customer Experience Index 2008 Snapshot PC Manufacturers” in April 2009, ranking Apple #1. This is how Apple celebrates the fact that all these PC users love the Mac. Enjoy the two most recent banner campaigns featuring John Hodgman (PC) and Justin Long (Mac),  interacting not only with each other but also with the copy on the pages. By doing so, Apple disrupts one of the biggest conventions of most banners campaigns. These banners do not sit apart from the content – they become part of it. Both Apple and TBWA\Media Art Lab obviously love media.

Second Opinion:

Booby Trap:

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