In a little corner of Marylebone which will remain forever England, one shop turned the convention of the ‘retailer’s magazine’ on its head. Monocle is the glorious creation of one Tyler Brule, best known for his original magazine empire – Wallpaper*. 

With the launch of Monocle magazine, Brule quite simply reports, probes and supposes around myriad subjects of interest and relevance to culturally-savvy business people. There’s a slight male skew, but it’s definitely metrosexual, not FHM/GQ masculine.

Monocle loves stuff that is simple, well crafted and stylish, to fit in with the ‘business traveller / creatively savvy’ readership. So it started selling the kind of products which best represent its brand, direct to customers by opening its little Monocle shop in Marylebone. From German-designed coloured notepads, to overnight bags to simple blazers cut from the best British wool, Monocle loves simple lines and understated elegance. This is a brand for those who find brands frankly a little vulgar. May its craftsman’s ethic spread through this financially darkened land to herald a return to the simple pleasures that make our everyday just that little bit more enjoyable.

If you have any comments or suggestions please email Julie McKeen. Visit the shop in the web: Monocle.