ABSOLUT defies the recession, in mid April, the brand launches “ABSOLUT HUGS” globally, a new visionary TV commercial depicting a world where transactions are paid for with affection and gratitude, rather than currency.

As a part of the “In An ABSOLUT World” campaign that depicts scenes from a more vibrant world as envisioned by the brand, the “Hugs” spot sends a spirit of community, suggesting that “In an ABSOLUT World”, money can be replaced by acts of kindness. It was first shown to 19 million TV viewers in the U.S. during the Grammy Awards presentation. Since then, an impressive number of people have already seen it on YouTube and now the campaign is rolling out globally.

Enjoy the film and the two behind the scene features, or see other acts of kindness and to share your own acts of kindness, visit www.absolutkindness.com 

Behing the scenes (one):

Behind the scenes (two):