The way great brands use the worldwide web is changing drastically. TBWA’s slovenian agency has just recently launched their own new corporate website with a smart and simple idea. They overturned the conventions of the industrial economy of owning their real estate in the www. TBWA\LUNA moved on to a social network economy where it is much more effective and efficient to simply borrow space when needed.

If you have any comments or suggestions please email Špela Oblak (SpelaO@luna.si).