Since 1937 Ray-Ban has been an expression of individual style, synonymous with independence, boldness and freedom. But it’s Ray-Ban’s passion and authenticity that have marked the history and success of the brand, making it a global agent of quality and style.

Ray-Ban shows the colorful side of the brand’s iconic set by inviting their audience to “colorize” their lives. The global push of the campaign will be led by a viral film launched on YouTube featuring a chameleon rapidly changing colors to a driving techno track.  Two other viral films will launch in the following months featuring Ray-Ban’s iconic Wayfarer style.

If you have any questions, comments, or suggestions please email Walter Smith.