The new American President Barack Obama succeeded  in the election with the simple idea of CHANGE. Doing things differently and sticking to his basic idea. Smart brands didn’t follow the convention to simply welcome the new administration, they listened to the audience on this big day and entertained the world by commenting on the positive feelings of a whole nation in their brand-specific perspective.

See what Pepsi has done on the day change came to Washington D.C..

If you have any comments or suggestions please email Rob Schwartz.