Mars Snackfood US announced that its SNICKERS® Brand introduced a new language called ‘Snacklish’ that uses its iconic logo and brand essence to communicate the right thing, in the right time and place, to the right people – making SNICKERS relevant in every situation. Beginning this month, the ‘Snacklish’ language will reach the American public through a unique advertising campaign called ‘SNICKERS® Speak,’ featuring national television, local out-of-home (OOH), print, point-of-purchase and digital executions.

A New York Snaxi

There are approximately 5,000 different languages spoken in the world today, each with its own unique set of words, phrases and expressions and ‘SNICKERS Speak’ can be added to that list – allowing Americans to have a whole new dialect for ‘satisfaction’ that they can drop into their daily conversations.