Day Two – Well, I’m happy to move from banners to microsites. (I thought microsites were “dead?”) Hardly, I saw some pretty damn good ones. Can’t get into too many specifics, but let me just say that a global brand that does great creative offline, is doing some great things online. One particualar beer microsite had a fun and smart idea that was well-executed and had me engaged for about 20 minutes. (And frankly, I could have hung out longer if I didn’t have to sort through more entries.) Maybe the demise of the microsite needs to be reconsidered. 

My second observation (and today’s final observation) is just how global the Show is. And to be even more precise, the global work from places like Australia, China, Germany and Canada is really spot-on and well-executed. Case in point? A brilliant time-waster from Canada that contained a hilarious “random ad generator.” I can’t promise a pencil for this, but I can promise that I’m putting it in the show. 

Thanks for reading. See you tomorrow.

~Rob

Note: Rob will share his experience judging the One Show Interactive exclusively with the readers of mad-blog.com. Rob is Executive Creative Director of TBWA\Chiat\Day in Los Angeles.

If you have any comments or suggestions please email Rob Schwartz.