After talking about Big Dreams and how they influence the current business of lotteries, today another angle is beeing added: Perhaps the biggest symbol of dreams itself – Disney – is also reported to be providing relief from recession woes across the world. Disney Land has reported an 8% rise in revenue  for the year according to the company’s fourth-quarter earnings report.  Does this suggest that consumers need escape from the more sober realities facing them?

High end fashion designers certainly support this thought. While showcasing January’s haute couture Spring and Summer collection in Paris, they deliberately paid no attention to the recession when choosing the seasons fashion inspiration. John Galliano, of Christian Dior stated “Of course I’m aware of the credit crunch, but it is not a creative crunch”. In true spirit, all the designs on show were just as flamboyant, luxurious and enchanting as before. Again, fashion provides a just about reachable dream- this one of glamour, grandeur and illusion. In documenting the show, The China Post puts it best: “Paris is a place to dream…their job is to offer clients beauty and fantasy.” 

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