Pepsi: Refreshing everything with love, joy and optimism. See how the fun spreads…

February 25, 2009

On New Years Eve Pepsi aired a spot welcoming 2009 with love, joy, optimism and lots of positive energy. As it’s a brand that enjoys entertaining its audience, the creative team has produced a 2:42 minutes behind the scenes. Enjoy.

The original spot:

 

And how they made LOVE:

 

If you have any comments or suggestions please email Rob Schwartz (rob.schwartz@tbwachiat.com).

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3 comments

  1. silly, sweet n funny :-)

    tomtom, February 26, 2009
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  2. ha ha ha! I love love!

    vesna Koselj, March 2, 2009
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  3. lov, lov, lov the new logo, look and campaign. so much zeitgeist and visual power! a absolute no brainer – nice! only thing i do not really like as a planner: the differentiation. Optimism vs. open happiness?

    matthias eylers, March 19, 2009
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