During the UEFA EURO 2008™ adidas is turning the main hall of the of Zurich Central Station into the worlds largest celebration of team-spirit. Eleven European adidas players, representing nine nationalities, create the IMPOSSIBLE HUDDLE.

The Impossible Huddle in the main lobby of Zurich Central

The production of this spectacular installation started in October 2007 and continued in February with the first 3D scans of bodies. In March 2008, the faces and hairstyle of all eleven players were scanned and photographed to ensure an authentic look. At the end of May, forty trucks left the production sites in southern Germany and moved all components to Switzerland were the parts where assembled inside the main lobby of ZURICH CENTRAL.

The gigantic installation was seen live by more than 14 million people passing through ZURICH CENTRAL and millions more across all media. Uncountable photos and films  have been exchanged between friends and posted on the web. This was obviously great fun for the audience of adidas and global football community.

Two videos created by fans and posted on youtube.com:

If you have any comments or suggestions please email David Barton (david.barton@tbwa.de).