The largest indoor fresco in the world: adidas football heaven in Cologne (Germany)

For the FIFA World Cup 2006, adidas briefed to show that they cooperate with the best football players on the planet. We disrupted the process of simply buying media space and running a poster campaign on it. From a selection of the most interesting OOH sites in Germany we picked the ceiling of the main lobby at the Cologne Central Station to create a real football landmark. Next to the stunning Cologne cathedral we elevated football stars like Zidane, Messi, Balack or Beckham into football heaven and produced the world’s largest football fresco – 800 square meters big.

Five minutes after revealing the fresco it was already on national TV, and the press covered it during the full course of the World Cup. More than 8.5 million people visited the landmark advertising site and many more saw it across all media.

If you have any comments or suggestions please email David Barton (david.barton@tbwa.de).